Нашёл 5 млн ответов for 'hype'.
https://en.wikipedia.org/wiki/The_Hype_(band)
https://www.urbandictionary.com/define.php?term=hype
https://www.urbandictionary.com/define.php?term=hype&page=2
https://dictionary.cambridge.org/dictionary/english/hype
https://www.merriam-webster.com/dictionary/hype
https://www.facebook.com/justhype/